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Most current-generation ad blockers have an additional layer of technology that goes around technological defenses of ad-block-detection scripts used by publishers.Īnd that’s where the rub is. It’s the circumvention of ‘technological measures’ that is. Today, after a four-month trial, reasonable heads prevailed as the regional court in Hamburg ruled in our favor by declaring that ad blocking is, in fact, perfectly legal.” It’s not ad-blocking that’s illegal. In fact, a group of publishers in Hamburg, Germany was so upset that they actually took Adblock Plus to court. They are upset that ad blockers impede their multibillion-dollar business (or in this case, euros) of shoveling ads at you whether or not you like it or asked for it.

“It may surprise readers of this blog to know that some advertiser groups believe blocking ads is illegal. Of course, this means that it’s not so popular with advertisers, publishers and website owners who depend on advertising for revenue.īen Williams, a blogger for Adblock Plus, wrote this:

In fact, multiple court cases have already upheld your user rights to filter our own “http requests”-to decide which content and other information enter our network system and devices.Īn ad blocker is just another tool in a long list of online security and privacy tools that enable us to do this.

The short answer is: YES “Block that ad!” It prevents pop-up ads, auto-play videos and other annoying ploys designed to attract our attention. So, it’s only natural that, if we could, we would somehow minimize seeing ads, if not somehow get rid of them altogether. We most likely agree that online ads can be irritating and sometimes downright obtrusive to our browsing experience.